The Universidad Europea del Atlántico (European University of the Atlantic, UNEATLANTICO) has already selected the students who will represent the institution in #SanMiguelLab2026, the contest promoted by Cervezas San Miguel and Excellence Lab, which connects young talents with real communication and advertising challenges.
The initiative, which last year worked with Mahou as the leading brand, is developed throughout the academic year and allows students to face a real briefing to create strategic communication and advertising campaigns. From UNEATLANTICO we highlight the great formative value of this experience, considered one of the practices closest to the professional environment that can be carried out within the university.
Juan Delalama, professor of the subject said that it is a unique opportunity for students to see closely how they work in the industry and have the opportunity to compete at the national level, being thus close to the professional sector in a more direct way than from the classroom.
A total of fifteen teams participated in this edition. All proposals developed by the students will be submitted to the brand, regardless of the final result of the contest, thus reinforcing the link between university and industry.
The semi-final was held at UNEATLANTICO facilities and featured Helena Garay, director of communication grades and Juan Delalama as jury members. In addition, the winning students of the last edition were invited to participate as a jury, contributing their experience and vision to the evaluation process.
The final phase also took place at the university and was attended by professionals from Excellence Lab, who acted as a jury and offered personalized feedback to all participating groups.
Among the six finalist teams, the winning students were Aitana González Pérez, Anais Santos, Cristina Nazar and Jana Santa María, who will represent UNEATLANTICO in Madrid.
The experience will continue for two days in the capital. The national semifinal will take place at CEU San Pablo University, while the final will be held in the offices of Mahou. As a novelty this year, the organization will not announce in the semifinal which teams go to the final, with the aim of motivating all participants to attend the final day.
#SanMiguelLab2026 is powered by Cervezas San Miguel and Excellence Lab, a platform that works to connect brands, professionals and new talent through real strategic challenges guided by industry experts. In this edition, Excellence Lab also incorporates the strategic direction of communication consulting firm Newlink and Mazinn.