Students of Journalism and Advertising and Public Relations attended the live broadcast of the local magazine of COPE Cantabria from UNEATLANTICO

11 Oct 2023
Students of Journalism and Advertising and Public Relations attended the live broadcast of the local magazine of COPE Cantabria from UNEATLANTICO

Students of the degrees of Journalism and Advertising and Public Relations of the Universidad Europea del Atlántico (European University of the Atlantic) have been able to see firsthand how a radio program is broadcasted of COPE Cantabria. On this occasion, journalists Cristina Jimeno and Jaime del Olmo presented the channel’s local magazine from the campus auditorium in a program in which some members of the university community participated.

The space, the first part of which can be listened to here, opened with the intervention of the rector, Rubén Calderón, who explained to the audience some details and particularities about UNEATLANTICO just a few days after the opening ceremony of the new academic year. First of all, he thanked COPE for its presence on campus, recalling that last July marked a decade since the birth of the university: “It’s a ten-year trajectory that brings us to this point, which is no different than what we’ve been saying for the last ten years of what this university was aiming for. That project is now a reality.”

He also highlighted UNEATLANTICO’s academic offerings and their complementary nature, generating new opportunities to retain talent in the region: “15 degrees that offer an alternative to students from Cantabria so that they are not forced to leave the region to study Psychology, Physical Activity and Sport Sciences, Human Nutrition and Dietetics, or Journalism, among other careers.”

On the other hand, Calderón highlighted the multiculturalism that permeates the university thanks to its ability to attract students from different parts of the world: “More than 10% of our undergraduate students come from other parts of Spain and more than 30% are international students, who do their entire degree in Cantabria and allow the locals to live in a more globalized classroom with students from all over America, Africa, and Asia, which familiarizes them with the working world they will find in the future.”

After spending a few minutes on current affairs in the region, Cristina Jimeno and Jaime del Olmo chatted with Manuel Masías, Director of the Higher Polytechnic School, who was accompanied via telephone by Laro Ganzo, a computer engineer who graduated from UNEATLANTICO and currently works as a Workday Integrations Specialist at PwC Spain.

The professor, who is also the director of the degree in Computer Engineering, spoke about artificial intelligence and its application in education, among other points: “At the university, from the first sketches of generative AIs, we started looking at how to integrate them into day-to-day academics. Its inclusion arouses expectations and doubts in equal parts, and we participate in its construction.”

Masías also told the audience about the existence of the PROFER scholarships, which allow a multitude of students to learn by working in different departments of the university: “There is a lot of talk about the gap that exists between a recent graduate and his or her incorporation into the labor market. We wanted to get ahead of that induction period and opened the doors to companies to integrate the business world into the university. We offer students the possibility of having paid studies and at the same time participate in real initiatives, with real companies, real projects, as a complement to the educational part where they put into practice what they learn in class.”


In the second part of the program, Vanesa Gancedo, director of the Centro Empresa Universidad (Business University Center) (CEMU), provided a detailed perspective on the management they implement in relation to external internships for students, which boost and strengthen their employability. “The University is firmly committed to employability and the promotion of internships as a way for students to learn about and apply their professional future as early as possible,” he mentioned. In this regard, the head of CEMU pointed out that the University has agreements with more than 1,250 companies in various sectors to ensure that all students have the opportunity to carry out internships. Gancedo also introduced the next student to participate, Sol Torralba, a graduate student in Industrial Organization Engineering and in Business Administration and Management, who is currently working as Sales Rep Manager SEM (South Europe & Morocco) at Xpo Logistics Europe.

Also participating in the program was Álex García, a journalist and graduate of the Universidad Europea del Atlántico, who is currently an editor and narrator for Cadena COPE and recalled his days on campus.

To close the broadcast of Herrera in COPE and Mediodía Cantabria, Cristina Jimeno and Jaime del Olmo gave way to El Avispero, a time for debate with the participation of Sofía Gómez and Mario Villoria, fourth-year students of Business Administration and Management. The students discussed the media consumption habits of young people, the channels through which they access information, the influence of streamers in this process, and ultimately, their goals and aspirations during their time at the Universidad Europea del Atlántico.