The European University of the Atlantic (UNEATLANTICO) signs a collaboration agreement with Red Bull Spain for the purpose of collaborating in the distribution and promotion of drinks, as well as in the organization of events, sports, cultural and commercial activities, to promote Cantabrian sport.
The agreement seeks to collaborate in the TETRIS campaign, as well as in the organization of promotional activities and sample deliveries for the UNEATLANTICO community and in University Extension events in which Red Bull participates, among other initiatives. Both entities seek to be able to disseminate and promote the Cantabrian sport through joint actions, so that athletes have more opportunities and are more recognized both in Spain and worldwide.
The TETRIS campaign took place on October 20th at the university campus. The activity involved students playing a game of «Tetris» through the Red Bull platform. Upon completion of the game, each participant won a tin of the energy drink as a prize.
In addition, by playing and entering their data, the students were automatically registered in the competition to be able to reach the National Final and have the possibility of winning a free trip to Dubai to participate in the Tetris World Final.
About Red Bull
Red Bull was founded in 1987 in Austria, becoming the first energy drink company. Currently, Red Bull sponsors many athletes from different sports around the world and is especially recognized for its famous sponsorship of Formula 1 drivers.
Through this collaboration, UNEATLANTICO reaffirms its commitment to organize, support and promote various activities related to a wide variety of sports disciplines. It also seeks to encourage the university community to join sports clubs offered by the Physical Activity and Sports Service (SAFD).